We are the original women’s bicycling company founded in 1985 by Georgena Terry.
For over 30 years, we’ve been disrupting the bicycle industry – designing innovative bikes, saddles, apparel and accessories that fit mobilized women who believe their wheels are their wings and that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable experience for all women.
As cyclists, we’re part of an illustrious sisterhood of athletes and adventurers. We ride through wind and rain. We sweat. We dream. We discover. We push ourselves to and past our limits. We take each day and ride it to its fullest. We’re refugees from the corporate world joined together by a love for cycling and life balance.
Because we believe in the transformational power of cycling, we’re not just about selling products but helping you to be the best cyclist you’re capable of being. We offer support for all kinds of cycling and are driven to one mission:
Get more women riding bicycles—comfortably, safely and beautifully.
Thanks for riding with us.